Summary
Goal-focused e-commerce and digital marketing leader with 20+ years of experience in transforming digital landscapes. Seeking a senior leadership role in marketing where I can lead and mentor a team to drive profitable revenue growth for an established DTC brand.
Brand Experience
Background
Ecommerce
With over two decades of expertise, Jason has successfully orchestrated end-to-end ecommerce initiatives for brands like Skullcandy and Cariloha. Jason's ecommerce proficiency spans direct-to-consumer websites on Shopify, BigCommerce, and Magento, marketplaces like Amazon, and drop ship distribution platforms like Wayfair and Costco. Jason's strategic moves include transitioning from digital marketing to e-commerce operations at Event Network, showcasing a dynamic approach to skill diversification.
Digital Marketing
Renowned for pioneering innovative and data-driven digital marketing campaigns, Jason has consistently boosted brand visibility and optimized customer acquisition. His leadership at several brands has involved managing email marketing, CRM, BI and analytics, SEO/SEM, paid social, display, affiliate marketing, and Amazon advertising.
P&L Ownership
Jason has a track record of spearheading the P&L of online channels, overseeing budgeting and forecasting efforts for the last 15+ years. Notably, at Cariloha, Jason played a pivotal role in significantly growing revenue and maintaining healthy profitability, showcasing his expertise in managing financial aspects while driving business growth.
Recommendations
Aaron Hobson, Cariloha
Caitlin Couthen, Cratejoy
Caitlin Couthen, Cratejoy
"Jason is an eCommerce pro. He possesses a unique ability to develop and implement complex data-driven digital strategies across multiple paid, earned, and owned channels. Jason has a drive for innovation and knows how to apply qualitative and quantitative data to create incredible consumer-focused brand campaigns throughout the customer
"Jason is an eCommerce pro. He possesses a unique ability to develop and implement complex data-driven digital strategies across multiple paid, earned, and owned channels. Jason has a drive for innovation and knows how to apply qualitative and quantitative data to create incredible consumer-focused brand campaigns throughout the customer lifecycle. Jason is a team leader. He knows how to manage diverse personalities and align individual strengths to specific growth channels. He exemplifies owning your area and shows intense passion and a competitive drive to perform. At Cariloha, he demonstrated a deep knowledge of digital marketing strategies and was excellent in seeing around corners to maximize opportunities to grow the business. I personally was fortunate to work very closely with Jason. He's incredibly fun to work with and has a proven track record of excellence."
Caitlin Couthen, Cratejoy
Caitlin Couthen, Cratejoy
Caitlin Couthen, Cratejoy
"Everyone on the team loved Jason and meetings with him were more fun and more productive. I learned so much watching him manage vendors and hold them accountable while still building strong relationships and answering for his own accountability. His positive, friendly, and warm demeanor made everyone on our team feel comfortable and exci
"Everyone on the team loved Jason and meetings with him were more fun and more productive. I learned so much watching him manage vendors and hold them accountable while still building strong relationships and answering for his own accountability. His positive, friendly, and warm demeanor made everyone on our team feel comfortable and excited about the future of our work. It isn’t often you find such a collaborator at the executive level. Even more than all of that, the best part of working for Jason was that, for one of the first times in my career, I was treated as a whole person and not just a direct report. He didn’t care about hierarchy and treated everyone on the team with the same level of respect and compassion. I would recommend Jason to any organization looking for someone knowledgeable, hard-working, and a true leader–not a boss. Anyone would be lucky to have him and I know I would work for him again in a second."
Megan Chambers, Brydge
Caitlin Couthen, Cratejoy
Haleigh Kopinski, Cratejoy
"First word that comes to mind when I think of Jason…awesome! During my time at Brydge, I had the opportunity to work alongside Jason among the marketing team while he was VP of e-commerce. It was great to learn from Jason as he is one of the best in his field and is always willing to share best practices/knowledge. Jason is one of the mo
"First word that comes to mind when I think of Jason…awesome! During my time at Brydge, I had the opportunity to work alongside Jason among the marketing team while he was VP of e-commerce. It was great to learn from Jason as he is one of the best in his field and is always willing to share best practices/knowledge. Jason is one of the most dedicated professionals I’ve worked with and is willing to go the extra mile, especially to help a teammate/coworker. His expertise in digital marketing and e-commerce is considerable, helping our team to come up with more efficient and creative solutions for our digital business. Jason’s industry knowledge helped Brydge increase sales, minimize expenses and improve department planning. Not only did Jason contribute with his leadership skills and industry knowledge, but his sense of humor, empathy and adventurous spirit make him an irreplaceable part of any team."
Haleigh Kopinski, Cratejoy
Lauren Polina, Cariloha & Brydge
Haleigh Kopinski, Cratejoy
"When Jason first joined the team at Cratejoy there was an immediate, positive change in demeanor across the entire marketing team. As a leader, he lent a hand when in need, an ear for listening, and helpful, valuable feedback for improvement. Throughout my career thus far, I haven’t had the opportunity to work with many people as appreci
"When Jason first joined the team at Cratejoy there was an immediate, positive change in demeanor across the entire marketing team. As a leader, he lent a hand when in need, an ear for listening, and helpful, valuable feedback for improvement. Throughout my career thus far, I haven’t had the opportunity to work with many people as appreciative and team-oriented as he - especially when it comes to those at the executive level.
He’s not afraid to try new things, pivots based on collective experiences of the team, and provides a hands-on approach when it comes to work. Over the numerous projects in which I was able to collaborate with Jason, he brought with him an array of knowledge about the industry, but always made sure to be open to the different viewpoints of others.
Collaborative, innovative, and energetic are a few of the words that come to mind when I think of Jason as a coworker - and now - as a friend. To say I respect Jason as a marketing guru is an understatement. And, in turn, I know he provides the same level of respect for all that he has the honor of working with. I would recommend him for any executive-level position and can guarantee his presence on any team would provide only positive results."
Lauren Polina, Cariloha & Brydge
Lauren Polina, Cariloha & Brydge
Lauren Polina, Cariloha & Brydge
Having worked for Jason at both Cariloha and Brydge, I can confidently say that he is an exceptional leader and an expert in e-commerce, brand, and digital marketing.
Jason's expertise in analytics and his ability to evaluate numbers and come up with practical solutions is truly remarkable. His analytical skills and keen eye for detail a
Having worked for Jason at both Cariloha and Brydge, I can confidently say that he is an exceptional leader and an expert in e-commerce, brand, and digital marketing.
Jason's expertise in analytics and his ability to evaluate numbers and come up with practical solutions is truly remarkable. His analytical skills and keen eye for detail allow him to understand the key metrics that drive the success of any e-commerce business. Jason is a wizard when it comes to creating effective marketing campaigns, driving brand awareness, and increasing online sales.
In addition to his analytical skills, Jason is also an excellent communicator and a great motivator. He has an innate ability to inspire his team to work harder and smarter, and his leadership style encourages collaboration, innovation, and creativity. He is always willing to share his knowledge and expertise, and he creates an environment that fosters continuous learning and growth.
Larry Gilbert, Event Network
Lauren Polina, Cariloha & Brydge
Lauren Polina, Cariloha & Brydge
I hired Jason in 2015 to run Event Network's ecommerce department. At this time, the infrastructure supporting the company's ecommerce solution was outdated and causing downtime, threatening long standing relationships with many partners. Jason came in and worked through a re-platform for over 90 client websites and a new cloud-based hos
I hired Jason in 2015 to run Event Network's ecommerce department. At this time, the infrastructure supporting the company's ecommerce solution was outdated and causing downtime, threatening long standing relationships with many partners. Jason came in and worked through a re-platform for over 90 client websites and a new cloud-based hosting solution that provided a higher level of security and reliable uptime. Not only did this infrastructure change improve the relationships with current partners, but it helped drive new business acquisition for potential partners who required a robust ecommerce offering. While Event Network's primary offering is with physical brick and mortar retail store solutions, having an ecommerce offering that supports our wide variety of partners is critical to the overall retail solution.
Jason also helped to maintain strong relationships with some of Event Network's key partners, including the American Museum of Natural History, The Henry Ford Museum, and the National Museum of the Marine Corps. These partners had higher volume ecommerce sales, so having Jason's expertise helped to bolster these partnerships, especially during key seasonal selling events like the Q4 holiday period.
I would recommend Jason for any role in ecommerce or digital marketing.