By focusing on keywords that both relate to what's being sold and have high and/or attainable search volume, I have led strategies to build out relevant content on-site. I have often followed the "hub and spoke" content model, which has been an effective method for increasing keyword rankings, traffic, and downstream metrics like conversions, leads, and sales.
I have been responsible for leading internal teams and external agencies in developing strong on-page SEO, but I have also performed these tasks myself in various platforms like Shopify, BigCommerce, and Magento.
For the last several years, the search engines have put far more weight on the importance of mobile optimization. With Cariloha, one of the key reasons for migrating from Magento to BigCommerce was to improve mobile site speed, which we successfully did by over 50%, helping to gain SEO traction.
Using tools like Google Search Console, SEMRush, Moz, AHRefs, and Screaming Frog, I have been successful at monitoring keyword ranking performance and other SEO performance indicators. These tools have allowed me and my teams to make on-site adjustments, report successes and failures upwards, and get a strong overall understanding of site health.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.