Financial Management Experience
P&L Ownership
Starting in 2008, I took responsibility for the revenue forecasting and budgeting for Under Armour's online business. Since then, I have been managing the forecasting and budgeting for every brand I have been a part of. I have held full P&L ownership for the last 10 years, and have built strong cross-functional relationships with the financial teams due to my strict adherence to monthly measurement of P&L success.
Prior to my arrival at Skullcandy, Event Network, Brydge, and Cariloha, the online divisions did not have P&Ls specific to their departments. By implementing this practice, I was able to provide visibility into each of the line items of the P&L, allowing us to treat them as levers to improve areas that were previously hidden, such as return rates, warehousing costs, and fulfillment costs. With Brydge specifically, by identifying high return rates and fulfillment costs, I was able to turn the online business from break-even to +20% profitability within a 10 month period.
Custom Dashboards
Without big budgets for fancy BI and reporting tools, I have been successful in building custom dashboards to help communicate channel performance.
Budgeting / Financial Reviews
By always putting a budgeting process in place, I have been successful at removing unnecessary expenses that often go overlooked. I'm a stickler to the budgeting process and have found that monthly review of budget vs actuals allows for shared accountability amongst key stakeholders.